Pet fashion meets function

Underwear your pet actually looks good in.

Every pet diaper on the market looks like a medical supply. CheekyPaws is the first underwear brand that makes your dog or cat look styled, not sick.

๐Ÿพ See the Collection โ†’
Starting at $20 ยท Free shipping over $50
$363M Pet diaper market
9% Annual growth
0 Fashion brands

Get 15% off your first order.

Plus a free Pet Sizing Guide so it fits perfectly the first time โ€” zero guesswork.

Real Feedback

What Pet Parents Are Saying

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Finally something that doesn't look like a medical device. Max wears his and actually seems comfortable โ€” which is saying something for a Golden Retriever who hates everything.

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Sarah & Max
Golden Retriever
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Bella is in heat and we were dreading the mess. These have been a total game-changer. She doesn't try to pull them off, which is our main problem with everything else we've tried.

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Jamie & Bella
Labrador Mix
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My senior rescue has some leakage issues and finding a diaper that fits properly was impossible โ€” until these. Comfortable for him, zero accidents for us. Definitely getting the cat wrap next.

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Priya & Rocky
Senior Rescue Mix

Your pet deserves better than medical beige.

Incontinence, heat cycles, house training. Normal parts of pet ownership. But every product on the shelf screams "problem." Sterile packaging. Sad stock photos. Clinical language.

CheekyPaws flips the script. Functional underneath, fashionable on top. Because caring for your pet shouldn't feel like running a hospital ward.

The Collection

Four styles. Endless confidence.

From everyday essentials to premium protection. XS to XXL, because style has no size limit.

Built different. On purpose.

Four principles that make CheekyPaws the brand pet parents actually want to buy.

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Fashion First

Rotating seasonal designs and bold prints. Your pet will be the best-dressed one at the park.

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Seriously Functional

Super-absorbent cores, leak-proof barriers, adjustable fits from XS to XXL. Zero drama.

🌱

Wash. Repeat.

Reusable designs built for 300+ wash cycles. Better for the planet, better for your wallet.

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Subscribe & Style

Monthly packs with fresh designs delivered. Your pet's wardrobe stays current. Floors stay clean.

Why CheekyPaws

Be the first to choose style over stigma.

We're building this in public โ€” real product, real people, no pretense.

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30-Day Guarantee

Not happy? Return it. No questions, no hoops. Full refund, zero drama.

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Secure Checkout

Payments processed by Stripe. Your card data never touches our servers.

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Real Humans

Questions? Email cheekypaws@polsia.app. We actually reply. Wild, we know.

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Pre-Order Confidence

Pre-orders ship within 2โ€“3 weeks. If delayed, you'll hear from us first.

Building in public. Come watch. ๐Ÿ‘€

We're sharing every step โ€” from first sketch to first shipment.

Follow the journey โ†’

Pet underwear is inevitable. Making it cool is our job.

Ready to order? Shop now and get your first CheekyPaws in 2โ€“3 weeks. Or drop your email for exclusive updates.

๐Ÿพ Shop Now
Got Questions?

Frequently Asked Questions

We offer XS through XL for dogs and cats. XS fits tiny dogs 1โ€“8 lbs โ€” Chihuahuas, Maltese, Toy Poodles โ€” and small cats (waist 8โ€“11"). S fits Pugs and Beagles (11โ€“14", 8โ€“18 lbs), M fits Bulldogs and Cocker Spaniels (14โ€“17", 18โ€“35 lbs), L fits Labs and Golden Retrievers (17โ€“21", 35โ€“55 lbs), and XL fits German Shepherds and large breed dogs (21โ€“26", 55โ€“90 lbs). Not sure which size? or email us.
Two measurements is all you need.

Step 1: Measure the waist โ€” find the narrowest part of your pet's belly, just in front of their hind legs. Wrap a soft tape measure around snugly but not tight.

Step 2: Add 1 inch of ease. If you're between sizes, size up. That's it.
Yes โ€” that's kind of the whole point. CheekyPaws underwear is designed for everyday use and built to last 300+ wash cycles. Cold wash, gentle cycle, air dry or low tumble. Don't bleach (obviously).
30-day satisfaction guarantee. If your pet doesn't love it โ€” or if you don't โ€” email cheekypaws@polsia.app within 30 days of receiving your order and we'll sort it out. Full refund, no questions asked. We want happy pets and happy humans.
We're currently in pre-order mode. Orders ship within 2โ€“3 weeks of your purchase. If there's any delay, we'll email you before it happens โ€” no ghosting. You'll get a tracking link the moment your order ships.
US shipping only for our first batch. International shipping is on our roadmap โ€” drop your email on the waitlist and we'll notify you when your country is available.

๐Ÿพ Size Guide

Measure your pet's waist and find the perfect fit below.

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Tiny dog (1โ€“5 lbs)? Order XS โ€” sized specifically for Chihuahuas, Maltese, Toy Poodles, and similar teacup breeds. If waist is under 8", use a soft tape measure and size down to XS. Still unsure? Email us.
Size Waist Weight Breed Examples
XS 8 โ€“ 11" 1 โ€“ 8 lbs Chihuahua, Maltese, Toy Poodle, small cats
S 11 โ€“ 14" 8 โ€“ 18 lbs Pug, Beagle, French Bulldog, large cats
M 14 โ€“ 17" 18 โ€“ 35 lbs Bulldog, Cocker Spaniel, Shiba Inu
L 17 โ€“ 21" 35 โ€“ 55 lbs Labrador, Golden Retriever, Husky
XL 21 โ€“ 26" 55 โ€“ 90 lbs German Shepherd, Rottweiler, Great Dane

How to measure

1
Find the waist: the narrowest part of your pet's belly, just in front of their hind legs.
2
Wrap snugly with a soft tape measure. Add 1 inch of ease. When between sizes, size up.

Still not sure? Email us at cheekypaws@polsia.app โ€” we'll help you pick.

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Exclusive Offer

15% Off Your First Order

Plus a free sizing guide. Drop your email and we'll send the code instantly.

๐ŸŽ‰ Code sent! Check your email โ€” use PAWS15 at checkout.
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๐Ÿพ Join the Pack โ€” get 15% off your first order